Pouch帛琦，作为一家深受消费者喜爱的中国婴童用品品牌，近日宣布将以全新的战略思路再出发，旨在为中国家庭提供更为安全、舒适和人性化的婴童生活体验。

Pouch, a well-loved Chinese infant and child products brand, recently announced a new strategic approach, aiming to provide a safer, more comfortable, and more humanized infant and child life experience for Chinese families.

自成立以来，Pouch帛琦始终关注家庭与儿童的需求，以消费者为导向，力求为中国家庭提供高品质的婴童用品。在新的征程中，品牌将进一步深化对消费者的洞察，以创新为动力，为中国家庭带来更美好的生活体验。

Since its establishment, Pouch has always focused on the needs of families and children, with a consumer-oriented approach, striving to provide high-quality infant and child products for Chinese families. In the new journey, the brand will further deepen its insights into consumers and, driven by innovation, bring a better life experience to Chinese families.

近日，江苏省孕婴童用品协会联合爱朵集团主办的孕婴童新零售高阶研修班在上海爱朵集团开课，众多母婴专业人士和连锁企业家齐聚一堂。其中，爱朵集团Pouch品牌CEO陈君进行了分享，为了实现这一目标，Pouch帛琦计划采取一系列措施，包括：

Recently, the Jiangsu Maternal and Infant Products Association and Aiduo Group jointly organized a high-level training course on new retail for pregnant and infant children at Shanghai Aiduo Group, bringing together numerous maternal and infant professionals and chain entrepreneurs. Among them, Chen Jun, CEO of the Pouch brand of Aiduo Group, shared：To achieve this goal, Pouch plans to take a series of measures, including:

强化产品研发：品牌将加大研发投入，积极引进国际先进技术和设计理念，打造具有竞争力的创新型婴童用品。同时，Pouch帛琦将与国内外专家团队合作，探索更适合中国家庭的婴童用品解决方案。

Strengthen product research and development: The brand will increase R&D investment, actively introduce international advanced technology and design concepts, and create competitive innovative infant and child products. Meanwhile, Pouch will collaborate with domestic and foreign expert teams to explore infant and child product solutions more suitable for Chinese families.

优化产品品质：Pouch帛琦将持续优化生产工艺，严格把控产品质量，确保每一款产品都能为消费者带来满意的使用体验。品牌将始终坚持选用环保、安全的材料，让家长们购买和使用产品更加放心。

Optimize product quality: Pouch will continuously improve production processes, strictly control product quality, and ensure that every product can bring a satisfying user experience for consumers. The brand will always insist on using environmentally friendly and safe materials, giving parents peace of mind when purchasing and using the products.

提升售后服务：为了让消费者享受到更优质的服务，Pouch帛琦将建立健全售后服务体系，为消费者提供及时、高效、贴心的售后支持。同时，品牌将定期收集用户反馈，及时优化产品和服务，以满足消费者日益增长的需求。

Improve after-sales service: To provide consumers with better service, Pouch will establish a sound after-sales service system, offering timely, efficient, and considerate after-sales support for consumers. At the same time, the brand will regularly collect user feedback and promptly optimize products and services to meet the growing needs of consumers.

扩大市场覆盖：品牌计划进一步拓展线上线下渠道，让更多家庭能够轻松购买到心仪的婴童用品。Pouch帛琦将与各大电商平台深度合作，加大线上销售力度，同时优化线下门店布局，提高品牌在市场的渗透率。

Expand market coverage: The brand plans to further expand online and offline channels, making it easier for more families to purchase their desired infant and child products. Pouch will deepen its cooperation with major e-commerce platforms, intensify online sales efforts, and optimize offline store layouts, increasing the brand's market penetration.

加强品牌传播：Pouch帛琦将充分利用各种媒体和平台，积极传播品牌理念和产品优势，提升品牌在消费者心中的认知度和美誉度。此外，品牌将加强与行业媒体、意见领袖、妈妈社群的合作，让更多人了解Pouch帛琦的品质与创新。

Strengthen brand communication: Pouch will make full use of various media and platforms to actively promote the brand's philosophy and product advantages, enhancing brand recognition and reputation among consumers. In addition, the brand will strengthen cooperation with industry media, opinion leaders, and mom communities, allowing more people to understand Pouch's quality and innovation.

在新的起点上，Pouch帛琦深知改变从用心开始。品牌将继续以消费者需求为中心，不断研发创新型婴童用品，为广大家庭提供优质的生活体验。今后，Pouch帛琦将不断完善产品线，推出更多具有市场潜力和消费者认可度的婴童用品，满足不同家庭的个性化需求。

On the new starting point, Pouch knows that change begins with heart. The brand will continue to focus on consumer needs, constantly develop innovative infant and child products, and provide a high-quality life experience for families. In the future, Pouch will continuously improve its product line, launch more infant and child products with market potential and consumer recognition, and meet the personalized needs of different families.

Pouch帛琦深信，一个品牌的成长离不开消费者的支持和信任。在新的征程中，品牌将继续秉持创新、品质、服务的核心价值观，为消费者提供更优质的产品和服务，与广大家庭共同创造更美好的婴童生活。

Pouch firmly believes that a brand's growth is inseparable from consumer support and trust. In the new journey, the brand will continue to uphold the core values of innovation, quality, and service, providing better products and services for consumers, and creating a better infant and child life together with families.

此次再出发，Pouch帛琦有信心以更加成熟的姿态面向市场，赢得消费者的信赖和好评。品牌将不断努力，践行企业使命，为中国家庭提供更为卓越的婴童生活解决方案，为婴童行业的发展贡献力量。

With this new departure, Pouch is confident in facing the market with a more mature attitude, winning the trust and praise of consumers. The brand will continue to work hard, practice its corporate mission, provide outstanding infant and child life solutions for Chinese families, and contribute to the development of the infant and child industry.

关于Pouch帛琦：

About Pouch:

Pouch帛琦是一家致力于研发、生产和销售高品质婴童用品的中国品牌。产品涵盖婴儿推车、婴童餐椅、儿童安全座椅等多个类别。Pouch帛琦坚持以消费者需求为导向，致力于为广大家庭提供安全、舒适、人性化的婴童生活体验。品牌以创新、品质、服务为核心价值观，为婴童行业的发展贡献力量。

Pouch is a Chinese brand dedicated to the research, production, and sales of high-quality infant and child products. The products cover multiple categories such as baby strollers, infant and child dining chairs, and child safety seats. Pouch adheres to a consumer-oriented approach, committed to providing safe, comfortable, and humanized infant and child life experiences for families. The brand takes innovation, quality, and service as its core values, contributing to the development of the infant and child industry.

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